Success of a user study begins with its design. There are many aspects to consider and trade-offs to make. Each decision impacts output. This module explains fundamentals of designing a user study and enquiry tools. Outcomes are unpredictable but you can make more considered choices and ensure effective …
WHY USER RESEARCH?
UNDERSTAND THE HUMANS YOUR WORK IMPACTS
We live in a world where it is imperative to innovate or die.
Everyone needs to understand the users of their products and services.
User research helps understand customers as people in their lived context.
DEVELOP BASIC UNDERSTANDING AND SKILLS IN USER RESEARCH METHODS AND APPROACHES
GET CONFIDENT ABOUT DESIGNING YOUR OWN USER RESEARCH STUDY EFFECTIVELY AND EFFICIENTLY
BUILD ABILITY TO INFLUENCE YOUR ORGANISATION’S DECISIONS THROUGH USER RESEARCH
You learn by asking the right questions and listening. 90% of what people feel is unrevealed. Understanding the user is about building empathy. This module provides hands on experience for building interviewing, observation and listening skills. It is not just about knowing but walking on the side of your …
Ideas without action are worthless. You may have great user data and observations but action requires insight. An insight is a powerful tool that can energize stakeholders. This module provides frameworks for converting data to insight and strategies to engage stakeholders. User studies inspire and mobilise …
Manisha is a career Qualitative researcher who has worked with global brands to uncover consumer truth and tell their stories to inspire brands. She has over 25 years experience in talking with customers, listening to them and building opportunity spaces. She has conducted user research studies across Asia and Middle East with leading brands in consumer electronics, home appliances, banking, health care and beauty industries
MASTER TRAINERS | APPLIED LEARNING | REAL CASES